20. Bread baker with Russian labeling: Cartel's cultural adaptation strategy

From buttons to recipes: how does Cartel adapt small household appliances for the Russian-speaking world?
Example of localization:

Cyrillic printing technology on the bread machine panel

Package provided:
✓ Recipes for Central Asian dishes (Nangken bread/float)
✓ Automatic voltage detection system (wide range 160 V-250 V)

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